Character profile: Avril Walters

Avril Walter Hipster shirt

Name: Avril Walters
Age: 27
Born: NYC
Beloved Books: The Catcher in the Rye, The Bell Jar, anything by David Foster Wallace
Music: The Strokes, Franz Ferdinand, Death Cab for Cutie, Modest Mouse any live music will do but she is stuck in an era.
Film: Anything with Greta Gerwig
Food: Generally Vegan. She flits between nibbling on avocado toast, matcha tea, kale chips, kimchi Tacos. Essentially anything artisanal. This one time she did try to live off air. Inedia was a way of life for like 31 hours. Please do not try this.
Drink: Loose leaf Earl Grey, Wild Orange Blossom herbal tea. Drinks herbal tea as it is regarded as healthcare.
Motto: Try it at least once!
Favourite Artists: Every single resident of Brooklyn
Dreams: Live on a California ranch, start an accessories line using materials and designs by those living in developing nations and of course giving proceeds back to these poorer regions.
Perfume: Vetiver by Ralph Lauren Fragrances

Songs to remind you of Florence

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Food review: “Superb Salted Peanut Caramel” by The Grown Up Company

There was a display at WHSmith for this new company’s sweet bars. Anything with salted caramel is an immediate grab and buy scenario. This 70g (x2 35g bars) is £1.99. It sells itself as: “Sumptuous salted caramel enveloping a row of peanuts on a bed of peanut praline encased in luxury milk chocolate.”

The taste? No salted caramel flavour and not particularly nutty. In some ways it is an overpriced handmade British feeble version of Reese’s pieces without the punch.

c3

When a business or brand’s image is predictable and you can simulate in your mind how they drafted their ideas for branding you expect the flavour to be as stated. Why else go out of your way with describing the product as (see quote above on “sumptuous…enveloping a row…” The packaging is trying too hard when they should have tried harder on flavour quality. Merely sweet milk chocolate with a slight nutty caramel taste. Not the decadent and irresistible blend of salted caramel and peanuts. It’s Business ABC’s: improve product, not shelf space.c1 c2

4/10