Poem: On the Bus

elijah-henderson-233571

I sat on the bus
window seat
a beautiful pink cherry blossom tree gets near.
I gasp
in childlike delight.

15.4.17


Other poems by Catherine can be found in her poetry book “The Quarter Life Crisis Poet”
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www.CatherineVaughan.com
Twitter: @CattVaughan
Facebook: /CatherineVaughanWriter

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How to Let Go:

Sometimes holding on does more damage than letting go:

I saw this and thought: Wow! Now I get it. Every time we face a toxic situation or think about it then it does damage. Sadly the damage is somewhat invisible (such as emotions, mental anguish, depression) but this diagram encapsulates the toxicity to clinging to the wrongs in life, the regrets, the injustice. No Frozen song necessary!Let Go And Let God

 

Marketing Fundamentals Workshop, Skylon Court, Rotherwas Hereford

Workshop lead by Ben Kinnaird Twitter:@BenKinnaird an Event speaker for Fastershire (Twitter: @Fastershire) plus Jack McCaughtrie (Twitter: @Jack_Mac100)

In the newly opened Skylon Court I found this workshop via Hereford Business Solutions Centre. This location is sleek, spacious and provides places to rent for office use.

Here is an overview of the key points discussed as well as my own notes from the exercises we did. Notably this was a 2 hour free workshop on Friday 27th May 2016 12-2pm.

Key Points:

  • Cultivate an elevator pitch meaning a short soundbite that accurately and effectively describes what your business is. The term derives from the scenario where one is in a lift with someone whereby you only have 30 seconds to inform and impress someone about your work. It should only be a few sentences around 30 sec – a couple minutes to utter.

Application:

I brought my Hello Kitty A4 notepad and gave a scribble of my thoughts. We were advised to keep the following in mind in order to fully assess all the components of our business/work and then streamline it into a en elevator pitch.

  1. Assess everything you do in company/work.
  2. Explain how your company/work benefits people.
  3. What would people like about what you do?

I jotted down these answers:

1- I write and sell multi-genre fiction and non-fiction books for young adults with a creative, caring and sharing perspective.

2- Help people feel less alone and feel connected and inspired through literature.

3- People like my honesty, creativity and enthusiasm.

They also suggested creating an alternative pitch if you customer based is mixed e.g. age/country/gender.

  • It was suggested to have the Company’s Marketing account emails under Gmail as it can be linked to Adwords and Mailchimp accounts and as it’s a Google ‘product/service’ it ranks better with SEO (Search Engine Optimization.)
  • They also stressed the importance of having a LinkedIn account.

Tips about building/maintaining your website(s).

Include a page that fully explains 1) What you do? 2) How you help people? 3) How to contact you?

They mentioned “Google Search Console” which helps determine how your website works i.e. keywords used to find your site. (I had never heard of this Google tool before so that was useful to discover.)

There was an activity where the websites of a couple attendees were put on the screen so they could get feedback on where their sites may require tweaking to improve it’s SEO and tips of that nature. 

It does not apply to my line of work but Herefordshire businesses would be advised to be have a Google Business page i.e. so when a search enquiry is Googled such as “Hereford cafe” you see those search entries of a business with ratings and link on Google Map presented first.

Screenshot (167)

Final notes:

  • All company/business LOGO/PHOTOS/VIDEOS be kept in a x1 folder on computer
  • Cyber security tip, share info on two mediums. E.g. if hiring a web designer to change site and they require login send username on email and password on another platform e.g. mobile text! (Excellent tip!)
  • Attendees also emailed the presentation slides too!

So all in all I was pleased with what I’ve learnt at the workshop and it’s all very relevant and accessible to use for my creative business as an author. Lunch was also provided and it was scrumptious. A relaxed, informative and very helpful workshop that i would recommend for others to attend. 

Photos of this workshop taken by Local Photographer Sally Corrick found here.

Please do visit the Twitter sites of the Workshop speakers at the start of the article and I would very much encourage people to look out for upcoming events/workshops provided by Hereford Business Solution Centre because they have speakers covering a range of topics from a variety of company’s all across the Midlands. Hereford Business Solutions Centre is run by the team responsible for the highly successful Wolverhampton Business Solutions Centre, based at the University of Wolverhampton Science Park.

#SelfHelp 🙈 #WorkplaceBullying 🙊

Wolves in sheep’s clothing are the bane of my existence. All I can do is expose them… They are sadly everywhere particularly in the workplace. Beware and be vigilant guys….

This video series is excellent. Subscribe to their Youtube channel: Workplace Bullying Institute-WBI

Please share this blog post, watch the videos and tell friends or family that may be subject to this sly and destructive treatment. Let’s tackle bullying and put a stop to the actions of wolves in sheep clothing.

#NeverGiveUp

Tough, strong and intelligent people are not the ones who had it easy and pursued a seamless path. They have the exact opposite and they come out on the other side with all the shine and glory because they earned it.

You can’t whine when it’s tough you just have to keep going and sometimes to keep on keeping on does mean a pause, it does include reflection or worse taking a step backwards and falling down. You stop, you are crushed but you never lose sight of the person you were supposed to be. The biggest regret one has in life is not becoming the person they were supposed to be, for not using all their God-given traits to give them an edge in someway whether it be good looks, intellect, a flair for creativity or a way with numbers.

No matter what challenges we face we always have something incredible inside us and some desirable feature. In Kyle Maynard’s case he is physically disabled but he is handsome and comes from a loving family. He has gone on to accomplish so much more than full-bodied people born with a naturally athletic physique and perfect limbs. He has a book, speaking gigs, he has climbed Mount Kilimanjaro. Even on those paths to glory and achievement he has understandably faced defeat from certain limitations of his body alongside any other angst we mere mortals face. But he kept going and he kept focused in achieving goals and reaching dreams and dreaming bigger each time.

God does not make mistakes. Every human is valuable and the only thing preventing you from achieving some form of greatness is to paraphrase this paraplegic is your “E-X-C-U-S-E-S!”